A
new
advertising
campaign


to
‘entice’
commuters,
business
and
leisure
travellers
back
to
the
railway
has
been
launched
by
the
Rail
Delivery
Group.

The
RDG
said
the
campaign
is
‘a
reminder
that
taking
a
train
to
experience
something
in
person
is
a
reminder
of 
real
life’.
Using
a
mixture
of
shared
social
media
material
and
film,
the
campaign
is
designed
to
boost
demand
from
the
leisure,
commuter
and
business
markets.

RDG
chief
executive
Jacqueline
Starr
said:
‘Rail
is
fundamental
to
helping
connect
passengers
to
the
people,
places
and
things
they
love.
Nothing
Beats
Being
There
is
a
rallying
call.

‘Revenue
for
commuting
and
business
travellers
has
still
not
returned
to
pre-pandemic
levels.
So
we
want
to
use
this
campaign
to
encourage
everyone
back
to
rail.’