A
campaign


has
been
launched
to
encourage
young
people
to
travel
by
train,
with
climate
change
at
the
heart
of
the
message.

The
advertising,
which
is
entitled
A
Greener
Future,
is
led
by
Network
Rail
in
collaboration
with
the
Rail
Delivery
Group
and
the
Campaign
for
Better
Transport,
and
it
sets
out
to
explain
to
‘Generation
Z’
why
just
one
journey
by
train
‘can
make
a
significant
and
positive
impact
on
the
environment’,
when
compared
to
car
travel.

The
points
being
made
include
that
an
average
train
journey
causes
little
more
than
a
fifth
of
the
carbon
emissions
which
would
be
the
result
of
an
equivalent
car
trip.

Network
Rail
engineering
and
safety
director
Martin
Frobisher
said:
‘Rail
is
one
of
the
greenest
forms
of
transport,
and
we
are
working
hard
to
make
it
even
greener,
by
investing
in
electrification,
renewable
energy,
and
taking
care
of
the
rich
variety
of
wildlife
and
plants
that
live
along
the
thousands
of
miles
of
land
that
surrounds
the
railway.

‘We
hope
that
this
campaign
will
inspire
young
people
that
travelling
by
rail
is
part
of
the
solution.
That
just
one
journey
by
train,
rather
than
by
car,
can
make
a
huge
difference
in
helping
protect
the
planet.’

Rail
Delivery
Group
chief
executive
officer
Jacqueline
Starr
added:
‘Travelling
by
train
is
a
simple
way
to
make
a
greener
choice.
When
looking
at
the
sustainability
of
different
modes
of
transport
our
railways
are
hard
to
beat,
and
it’s
one
of
the
great
benefits
of
making
rail
your
first
choice.
We
are
committed
to
helping
our
railways
to
grow,
with
more
people
taking
the
train
over
other
modes
of
transport
we
can
all
play
our
part
one
journey
at
a
time.’

Silviya
Barrett,
who
is
director
of
policy
and
campaigns
at
the
Campaign
for
Better
Transport,
said:
‘Taking
the
train
is
already
the
greenest
way
to
travel
and
with
more
rail
lines
being
electrified,
it’s
only
getting
greener.
Choosing
the
train
is
one
of
the
simplest
things
you
can
do
to
minimise
your
carbon
footprint
and
make
a
difference,
one
journey
at
a
time.’

As
one
of
Britain’s
biggest
landowners,
Network
Rail
is
responsible
for
looking
after
the
rich
biodiversity
alongside
the
railways,
and
employs
full-time
ecologists
who
work
with
contractors
and
in-house
staff
to
manage
lineside
vegetation
to
protect
trains
and
also
encourage
wildlife.
Examples
that
can
be
seen
along
the
lineside
include
woodpiles,
‘bug
hotels’
and
strategic
planting.

The
campaign
‘A
Greener
Future’
will
be
seen
on
social
media,
digital
platforms
and
outdoor
advertising
until
next
month.